An online service for an offline audience
Olery develops easy-to-use tools for monitoring online reputation in the hospitality industry. By monitoring what’s being said on social media and online hotel reviews, including real-time feedback from guests, we provide actionable insights in a timesaving manner. In this highly competitive market, our products are often cited for their simplicity and effectiveness.
The main challenge in this kind of business lies in the fact that a development team – without any background in the hospitality industry – must design products for a sector that works with people and not computers. Our clients don’t want yet another software package, but rather, actionable insights that can be readily put into practice. How does one develop such a design process?
Peter Boermans
CPO & Co-Founder at Olery
Prior to founding Olery, Peter was Creative Director of Concepts of Realisation, an online concept agency where he was responsible for the concept and design of a variety of client projects for including KPN. Peter was a visual designer in Milan and Dubai.
In 1998, Peter launched his first start-up, a web design & development company while finishing high school. Peter attended the Rotterdam School of Management and holds a Bachelor Degree in Fashion Technology from the Amsterdam Fashion Institute with a specialization in concept and branding.
Other speakers
- Bas Evers Content Designer at Informaat
- Birgit Geiberger freelance Creative Director UX at UX Team of Two
- Peter Boersma freelance Interaction Designer and Design Process Consultant at UX Team of Two
- Boon Yew Chew Information Architect at SapientNitro
- Chris Noessel Managing Director at Cooper
- Chrissy Welsh Senior UX/UI designer at Cloud9 IDE
- Claire Rowland Service Design Manager at AlertMe.com
- Dean Janssen Product Designer at Hiro
- Erik Roscam Abbing Founder at Zilver Innovation
- Geke van Dijk Strategy Director at STBY
- Gijs Burgmeijer Interaction Designer at IceMobile
- Koen van Turnhout Lecturer at Hogeschool van Arnhem en Nijmegen
- Sander Leer Lecturer at Hogeschool van Arnhem en Nijmegen
- Emiel Ruis Lecturer at Hogeschool van Arnhem en Nijmegen
- Lane Becker Author at Get Lucky
- Lonneke Spinhof Usability Researcher at Humix
- Marc Fonteijn Creative Director at 31Volts
- Mark Zeh Design and Innovation consultant at Mark Zeh Innovation
- Martin Groen User Experience Consultant at Virtual Affairs
- Miranda de Groot User Experience Lead at Data Solution Group at Reed Business
- Sander de Groot Publishing Director at Data Solution Group at Reed Business
- Pieter Jongerius Partner at Fabrique
- Rachel Hinman Senior Research Scientist at Nokia Research
- Ruben Timmerman Founder & Chief User Experience at Springest
- Paul Veugen Founder & CEO at Usabilla
- Nick Stevens Entrepeneur and Global Facilitator at Startup Weekend
- Susanne van Mulken Senior user experience consultant at Informaat
- Taco Ekkel VP Product Design at ProQuest
- Thijs Vieleers Director Business & Product Development at Funda
- Ruud Martens Managing Director at Independer
- Tjeerd van Zandwijk marketing manager at Zoover & MeteoVista
- Thomas Visser Design researcher at Essense, ID-Studiolab
- Tom Illmensee Director of User Experience at Snagajob
- Bogdan Stanciu Information Architect at Snagajob
- Wouter Sluis-Thiescheffer User Research Consultant at User Intelligence
- Brian Pagán User Experience Consultant at User Intelligence