Programme

Social shopper

Format: Oral presentation 45 min | Language: Dutch | Tags: ubiquity, social, research
Speakers: Geke Ludden, Wouter Teeuw | Novay, Saxion University of Applied Technology

Abstract
Extensive research has been conducted on how stimulating the senses can affect purchase behaviour, but what about the influence of social networks? Social network marketing’s prevalence is seen in the way customers give advice to each other and via reviews. The internet serves as the starting point for many store visits, while also being accessible in-store via mobile. Customers already easily send photos to each other of the clothes they’re trying on, for example. In the future, you’re likely to get notified which clothes your friends tried on or purchased in the store you just walked into.

With such social media driven changes taking place on the Web, what does it all mean for consumers’ purchase behaviour, and consequently the shopping process, store concept and the store layout? This presentation will outline a number of possibilities. It will also look into the role of human-computer interaction in creating the optimal shopping experience and how to leverage social media. This presentation will partly be interactive.

About Geke
Dr.ir. Geke D.S. Ludden was educated as an Industrial Designer at Delft University of Technology, The Netherlands (M.Sc. 2003). She received a Ph.D. in Design (more specifically product experience) from the same university in 2008. Since then, she works as a researcher at Novay on the interplay between people and technology. She focuses on creating and evaluating new ICT concepts in many aspects of everyday life such as the future work place, care and lifestyle. She mainly works in iterative processed in which end users play an important part. As a member of the board of the Design & Emotion Society Geke is part of and contribute to the activities of this network of designers and researchers.

About Wouter
Dr.ir. Wouter B. Teeuw received his Master degree in Technical Physics from the Delft University of Technology, The Netherlands, in 1989 (cum laude). He received a Ph.D. degree in Computer Science from the University of Twente, Enschede, The Netherlands, in 1993. Since 1993 he is a member of the Scientific Staff at Novay, currently working as a principal researcher. Since 2008 he is lector Ambient Intelligence at the knowledge centre Design and Technology of the Saxion University of Applied Science. His current research interests include intelligence and interaction in the areas of smart work and living environments, traffic management and social security. He has over 15 years postgraduate experience in conceptual modelling, distributed systems design, and mobile services. He has been a project manager of several multi-party, multi-disciplinary research projects.