Programme

How to create persuasive, context-driven services

Format: Oral presentation 20 min | Language: English | Tags: design, ubiquity, business
Speaker: Iskander Smit | Info.nl | @iskandr

Abstract
Our online interactions are not linked to devices or channels anymore, a distributed approach is the common practice nowadays. This impacts not only the way we have to think about designing interactions, but we need a rethinking of the services itself. We need to create context driven services that are both pervasive and persuasive. This asks for new approaches to design.

We see the world changing from content driven to context driven. Think of the social software, augmented reality and playful location services like Foursquare. We are still designing however our services based on static contexts. There is an incredible increase of touchpoints with services with organisations and brands which are becoming sensors of our behavior. What are the consequences of the ubiquitous availability of the smartness, of a predictive web? How would it work if we have real context based services where the impulses retrieved from interactions are the angles and boundaries of the service? We expect the services to adapt to our behavior without being disruptive. And at the same time we expect virtual resistance by gaming our interactions because pure smoothness is not exciting.

In this presentation I like to share principles for creating the new context driven service ecosystems that are the next important things to design, illustrated with some examples from our practice. I will focus on how to deal with the new service ecosystems shaped from impulses, both digital and physical. I will mix service design, gaming principles, and our model of exploding strategy to a ready-to-use approach for creating the context driven persuasive services.